If you’re building a business, you may be feeling burned out with the social media hamster wheel that requires you to be constantly churning out posts (that are here today and gone in a matter of hours). Or maybe you never really loved social media anyway, but you’re wondering “how else are people going to find me?”
Well, the strategy that my guest and I get into today is completely independent from social media…it has nothing to do with social media, and in many ways is far more effective than social media. For one thing, this strategy will help you get in front of people at the exact moment that they’re looking for the solution you provide.
This strategy also has a way longer shelf life, meaning the effort that you put in now will continue to pay off for a long, long time…like we’re talking months or years…rather than the hours that you get with a social media post.
My guest today is Meg Casebolt, and Meg is the founder of Love At First Search and she is the host of the Social Slowdown podcast.
Meg specializes in helping businesses spend less time trying to hack the algorithms and instead create SEO content that attracts their ideal audience to their website while helping entrepreneurs cut their dependency on social media for their business visibility.
Meg’s clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic … but still want their websites to get found on Google for their brilliance and turn readers.
Meg lives in Rochester, NY with her husband, 2 boys and 80lb pit bull. She has an insatiable appetite for s’mores, Broadway musicals and romance novels.
I think you’re going to love sitting in on my conversation with Meg!
Full episode notes:
Where to find Meg Casebolt:
Timestamps:
0:00 Intro
1:31 Are there viable alternatives to social media?
7:02 Understanding SEO.
11:34 Getting specific with your content.
13:07 Generating cornerstone content.
17:52 How to approach cornerstone content.
23:38 How Meg developed the cornerstone method.
27:59 How long does it take to see results?
31:19 Get more from Meg!
32:16 What do you think?
//RESOURCES:
✨Download my FREE Marketing Checklist for Health Coaches: 12 Ways To Get Clients
✨Attend a free masterclass: How To Build A 6-Figure Health Coaching Business Using One Signature Program:
//WHAT TO WATCH NEXT
The Truth About Building A Health Coaching Business
Where Can You Find Clients As A Health Coach
What Is A Health Coach (And Is It A Good Career)?
//LINKS
Learn more about Dr. Kim Foster and find resources to help you build your freedom-based business:
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DISCLAIMER: This post & video is designed for educational and/or informational purposes only and should not be used in any other manner. This information is not intended to substitute individualized medical advice. You should not use this information to diagnose or treat a health problem or disease without consulting with a qualified health care provider. A consultation with your health care professional is the appropriate method to address your health concerns. You are encouraged to consult your health care provider with any questions or concerns you may have regarding your condition.
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Article Tags: boost seo · content marketing for coaches · content marketing strategy · content marketing strategy steps · content marketing tips · cornerstone content · marketing without social media · seo tips